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More so than ever before, large retailers are fighting the threat of disruption. Their customer base is under attack from all sides, from behemoths like Amazon to hyper-focused companies that excel at selling only one thing.

Traditional retailers’ biggest assets and differentiation points are typically bundled with their IT, and can be difficult to unlock quickly. By tying discrete business value propositions to a strong API strategy, the business can quickly and effectively react to changing business needs while leveraging existing assets - allowing them to disrupt the disruptors!

 

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