Personalization is essential to how brands and companies of all sizes will acquire and retain customers.  APIs enable just in time access to powerful insights, such as a customer’s context and motivation, which can be used to craft either entirely new or dramatically improved customer experiences. 

Please join us in this webinar to learn how marketers and technologists can harness APIs and web services to personalize the customer experience.

Watch this webinar to learn:

  • Why is personalization important for capturing and delighting customers?
  • What are the main drivers of personalization, with examples?
  • What is an API?
  • How are companies using APIs and personalization to rethink the customer experience?
  • How can companies innovate to deliver a more personalized experience with APIs?


APIs in Action

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