Delight customers with engaging experience on any channel or device, at any moment.
Follow your customers where they are, whether they are on mobile devices, tablets, Internet of Things (IoT), social channels and other upcoming channels. Provide an engaging experience that is contextual to that channel, enabling the channels with APIs that are simple yet powerful.
Embed your applications and data as part of partner applications. Give partners the opportunity to deliver collaborative offerings through new API-enabled channels. Customize your data and applications as APIs that are specifically tailored to meet the requirements of the channel in question, and license them accordingly.
Market, brand and package your APIs as products, and empower marketing, business development and product management to create customized packages and licenses for different segments. Analyze usage, adoption, and monetization of respective channels and partners, and explore new ways to maximize channel efficiency.
Ensure data security, irrespective of delivery channel, and concentrate on maximizing the value of your data and applications to your customers and partners. Stay flexible and reactive while complying with IT, regulatory and industry standards. Empower IT to be an effective and an agile partner to meet your business goals.