SOA Software’s CTO to Address API Economy at Cloud Expo

Discussion to Include Role of APIs in Business Partnerships and API Security

Los Angeles, CA - June 10, 2013 – Alistair Farquharson, CTO of SOA Software, a leading provider of API Management solutions, will address the audience at this week’s Cloud Expo in four sessions that discuss the emerging API economy.  As enterprises increasingly make their applications available as application programmer interfaces (APIs) in order to drive business growth and expose new revenue and partnership opportunities, they are experiencing the potential gains but also exposing themselves to challenges inherent in such an open approach to computing. This is particularly salient for the booming mobile app market, which relies on APIs for access to back-end systems. Mr. Farquharson’s presentations will discuss best practices for achieving the upside of the API economy while managing the business and technology risks that emerge in the process.

“APIs are powering new channels for conducting business, increasingly supporting the growth of mobile, web and partner channels” said Alistair Farquharson, CTO of SOA Software. “APIs and cloud have broken down the barriers to access data and services. By providing a platform to secure, monitor and manage the entire lifecycle of APIs, SOA Software’s API Management solution empowers the developers to concentrate on the core user experience and capability of the app, rather than getting bogged down by the complexities of managing these APIs.“

SOA Software’s approach to API management is to emphasize management across the full lifecycle. The company also announced today the availability of its new API Lifecycle Manager.  In SOA Software’s experience working with large corporate clients on SOA governance, the best practice is to involve stakeholders and processes fully through the plan/build/run/share phases of an API’s life.


The 12th Cloud Expo is being held June 10-13, 2013, at the Javits Center in New York, NY.  As in earlier years, the conference is offering audiences a wide selection of technical and strategic breakout sessions, general sessions, industry keynotes, and discussion “Power Panels”

Alistair Farquharson Speaking Sessions

  • Monday, June 10, 6:00 - 6:30 pm - Room 1A25:  General Session - Using APIs for Better Business Partnerships
  • Tuesday, June 11, 5:20 - 6:05 pm - Room 1A08: Technical Brief - APIs and Services – One Platform or Two?
  • Wednesday, June 12, 6:10 - 6:55 pm - Room 1A08: Technical Brief - API Security, Does My Business Need an OAuth Server?
  • Wednesday, June 12, 7:00 - 7:30 pm - Room 1A25: CTO Power Panel: Has Cloud Computing Changed IT for the Better

SOA Software will be at Booth #  318.

Powering the API Economy

Enterprises are increasingly making business applications available as APIs in order to drive business growth and expose new revenue and partnership opportunities, and ultimately to improve business effectiveness. IDC research supports this idea, indicating that that worldwide spending on cloud services will grow to $44.2 billion. APIs allow both external and internal developers to build applications that leverage core business capabilities.

SOA Software’s API Management Solution is the most comprehensive on the market today. It is a secure, robust platform that companies can use to share and manage their APIs with the growing app developer community, their partners, and customers. The platform manages, monitors and secures APIs, ensuring that these APIs deliver the level of service customers and partners require; that corporate and customer information and assets are secure; and that the integrity of the corporate brand is protected.

About SOA Software
SOA Software is a leading provider of API Management and SOA governance products that enable customers to plan, build, run and share enterprise services and APIs. The world’s largest companies including Bank of America, Pfizer, and Verizon use SOA Software products to harness the power of their technology and transform their businesses. Gartner placed SOA Software in the Leaders Quadrant for the 2011 “Magic Quadrant for SOA Governance Technologies.” The company is also recognized as a “Leader” by the Forrester Research Waves for Integrated SOA Governance , SOA Management, and SOA Life Cycle Management. For more information, please visit

Back to Press Releases