New capabilities facilitate multi-channel marketing for APIs and enable targeting specific developer segments
Cloud Expo - New York City, New York – 10th June 2014 – SOA Software, an API Management and SOA Governance leader, introduced API Syndication today to help businesses further extend the reach of their APIs by engaging a more diverse set of business partners and developers. An addition to SOA Software’s API Management Solution, API Syndication enables enterprises to amplify the adoption of APIs by syndicating them through multiple developer and marketing channels. This allows businesses to create targeted developer communities and maximize API adoption across diverse business units and market segments.
“APIs are critical for businesses that need to exploit new digital and mobile channels,” said Alistair Farquharson, CTO of SOA Software. “Our goal is to equip businesses to capitalize on all possible developer channels to maximize API adoption. APIs are like products and should be marketed like one. API Syndication allows enterprises to create and manage APIs once, and then syndicate them into various internal and external developer communities, each with their own branding, licensing, security and other localized attributes.”
The diversity of digital channels such as mobile, social and web often mandates different usage scenarios for APIs. API Syndication solves this problem, allowing enterprises to target specific developer communities with unique use-cases rather than forcing a one-size-fits-all API Portal. API Syndication also brings this solution approach to comparable challenges that are unique to fostering API adoption internally within large enterprises. API usage and scenarios vary significantly across lines of businesses and geographies and require effective syndication through specific targeted internal channels or communities.
SOA Software’s API Syndication enables API owners to publish their APIs to a targeted set of developers as part of a broader and a more diverse API lifecycle through the following capabilities:
SOA Software offers the most comprehensive API Management Solution on the market today. It is a secure, robust platform that companies can use to share and manage their APIs with the growing app developer community, their partners, and customers. The platform manages, monitors and secures APIs, ensuring that these APIs deliver the level of service customers and partners require; that corporate and customer information and assets are secure; and that the integrity of the corporate brand is protected.
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About SOA Software
SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve agility and operational excellence across their applications and datacenters. Some of the world’s largest companies including Bank of America, Pfizer, and Verizon use SOA Software products. SOA Software is also recognized as a “Leader” by Gartner in Application Services Governance MQ and as a leader by other analyst firms. For more information on SOA Software’s API Platform, see http://www.soa.com