SOA Software Execs Explain How to Tame the API Frenzy

Akana Execs Explain How to Tame the API Frenzy

Los Angeles, CA - June 19, 2013 –  Two executives from SOA Software, a leading provider of API Management solutions, will discuss how to tame the current API “frenzy” in two featured presentations at this week’s GigaOM Structure and API Days conferences in San Francisco, the company announced today.  Roberto Medrano, Executive Vice President, and Sachin Agarwal, Vice President of Product Marketing, will deliver the session API frenzy: the implications and planning for a successful API strategy. The content is increasingly relevant as enterprises make their applications available as application programmer interfaces (APIs) in order to drive business growth and expose new revenue and partnership opportunities. Businesses deploying APIs are experiencing the potential gains but also exposing themselves to challenges inherent in such an open approach to computing. The booming mobile application and Internet of Things market rely on APIs for access to back-end services, information and systems.

“API adoption is exploding, but not every API deployment is successful,” said Roberto Medrano. “As business escalate the priority of their API projects, they need to think about a long term API management strategy.  Businesses are unearthing issues such as inefficient scaling, compromised security, long development cycles and an uncontrolled sprawl of multiple versions.  IT managers need best practices for managing API development from securing to monitoring APIs and managing the entire life cycle of API development. That’s the goal of the presentation.”

Powering the API Economy
SOA Software’s API Management Solution is the most comprehensive on the market today. It is a secure, robust platform that companies can use to share and manage their APIs with the growing app developer community, their partners, and customers. The platform manages, monitors and secures APIs, ensuring that these APIs deliver the level of service customers and partners require; that corporate and customer information and assets are secure; and that the integrity of the corporate brand is protected.

About the Conferences
GigaOm Structure 2013 (June 19th & 20th) will focus on how real-time business needs are shaping IT architectures, hyper-distributed infrastructure and creating a cloud that will look completely different from everything that’s come before.
APIdays San Francisco (June 21st & 22nd) will gather thought and business leaders from the API community for a dialogue on the future of the programmable web, with the goal of understanding why APIs are growing from a multi-million to a multi-billion dollar market opportunity, and how we can take advantage of this movement.

About the Presenters
Roberto Medrano, Executive Vice President of SOA Software is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance, with extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA. Prior to joining SOA Software, he was CEO of PoliVec, a leader in security policy.  Before joining PoliVec, he was one of the top 100 Sr. Executives at Hewlett Packard.  At HP, Medrano served as the General Manager of the E-Services and Internet Security Divisions.
Sachin Agarwal, Vice President of Product Marketing at SOA Software has more than 15 years of experience in the management of complex enterprise software products, including stints at Infosys, Oblix, Softlabs, and Oracle, where he took a mature $50M Web Infrastructure, Portal and Social business and grew to it over $300M over 5 years.  An accomplished engineer, Mr. Agarwal has numerous patents related to the management of data storage.

Schedule for presentations of API frenzy: the implications and planning for a successful API strategy

  • GigaOm Structure
    • Date and Time: Thursday, June 20th, 10:20 AM
    • Location: Conference Room 2, Mission Bay Conference Center at UCSF - 1675 Owens St. San Francisco, CA 94158
  • API Days

    • Date and Time: Saturday, June 22nd, 9.25AM
    • Location: PARISOMA, 169 11th Street, San Francisco, CA 94103

About SOA Software

SOA Software is a leading provider of API Management and SOA governance products that enable customers to plan, build, run and share enterprise services and APIs. The world’s largest companies including Bank of America, Pfizer, and Verizon use SOA Software products to harness the power of their technology and transform their businesses. Gartner placed SOA Software in the Leaders Quadrant for the 2011 “Magic Quadrant for SOA Governance Technologies.” The company is also recognized as a “Leader” by the Forrester Research Waves for Integrated SOA Governance , SOA Management, and SOA Life Cycle Management. For more information, please visit

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