Digital Evolution Names Roberto Medrano Executive Vice President of Sales and Marketing
Seasoned Sales and Marketing Executive Leverages Extensive Knowledge of Security and Web Services Industries to Deliver Innovative SOA Solutions to Expanding Customer Base
SANTA MONICA, Calif., September 27, 2004 - Digital Evolution(tm), the leading provider of comprehensive SOA security, management, and provisioning solutions, today announced the addition of Roberto Medrano as Executive Vice President of Sales and Marketing. A recognized executive in the field of Internet security, Mr. Medrano helped to create the firewall, content security, and security policy segments of the security market. At Digital Evolution, Mr. Medrano will manage all aspects of sales and marketing operations, ensuring that a framework is in place to effectively expand Digital Evolution’s offerings of products and services in the market place.
Mr. Medrano has been an active member on President Bush’s National Security Advisory Committee, National Cyber Security Summit, and The White House National Strategy to Secure Cyberspace, and participated in President Clinton’s White House Security Summit. Prior to joining Digital Evolution, Mr. Medrano was CEO of Polivec, a leading provider of enterprise-level, security compliance software. Prior to Polivec, Mr. Medrano was one of the top 100 senior executives at Hewlett Packard, where he was general manager of the E-Services and Internet Security divisions. During his tenure with HP, Mr. Medrano increased sales in his division to more than $200 million. Prior to joining HP, Medrano was
president of Finjan, a provider of secure content management solutions. Mr. Medrano also held executive positions at Sun Microsystems and Avnet.
“I’m excited to be joining an innovative company that is at the forefront of an important emerging market. Digital Evolution is helping large enterprises reap the benefits of Web Services by addressing critical security and management needs,” said Roberto Medrano, Executive Vice President of Sales and Marketing at Digital Evolution. “Digital Evolution’s superior products and solid customer base provide a strong foundation for the company’s growth and its overall success.”
“Roberto’s understanding of the challenges our customers face in the security and Web services fields is matched by a strong desire to find new ways to improve their businesses,” said Paul Gigg, president and CEO of Digital Evolution. “With Roberto on board, we can be assured that Digital Evolution will continue to reinforce its market leadership.”
Mr. Medrano holds an MBA from the University of California in Los Angeles (UCLA), a Master of Science in electrical engineering from MIT and a Bachelor of Science degree in electrical engineering from the University of Southern California (USC).
About Digital Evolution
Founded in 1998, Digital Evolution is the leading provider of comprehensive enterprise class SOA security, management, and provisioning solutions. Digital Evolution is the largest specialist vendor of SOA solutions and the only company that offers a complete SOA fabric. Digital Evolution’s solutions unlock the enormous cost savings potential of Service Oriented Architecture, XML and Web services by enabling application reuse, guaranteeing quality-of-service, and ensuring the security of mission critical data. Digital Evolution is a privately held company backed by leading investors including Redpoint, Mellon Ventures, Paladin Capital Group, and Palisades Ventures Fund. The company is headquartered in Santa Monica, California, with sales offices in Boston, New York City and Atlanta. For more information, please visit www.soa.com.